Selling Your Price

Author: Duane Sparks ISBN:0975356968

Selling Your Price is an easy-to-read sales book in story format that provides a sustainable way to protect your margins and make more money for yourself and your company - regardless of your industry or the nature of your products and service.

Scott's margins are shrinking, but the way competitors are hammering him on price, he thinks he's doing well to hang onto any clients at all. Then sales manager Christine opens his eyes. Scott isn't just a victim in the price-cutting wars, he's a perpetrator. And a system called Action Selling isn't just a better way to plan and manage sales calls. It's an escape route from the price trap for Scott and his customers. When he finally gets the picture, Scott's approach to selling will never be the same.

“This story destroys the myth that if we just get to the ultimate decision maker, the sale is made. Sparks brings clarity to the way the buying-decision process really works.”
Robert C. Bowen, Chairman and CEO - Scientific Learning Corp.

“You don’t need to become a tougher negotiator. Learn how to position your price instead. Read this valuable book.”
Brad Jobe, INtegro Learning - Australia

“Just-in-time reading! This book is a guide to escaping the commodity trap.”
Rick Stamm, Partner – The TEAM Approach