Masters of Loyalty

Author: Duane Sparks Author Bio ISBN: 0975356992

In our new sales book: Masters of Loyalty, you will learn the only real reason why customers become genuinely loyal to suppliers and why most companies get the loyalty equation wrong. Masters of Loyalty gives both sales managers and salespeople an intimate view of what loyal customer relationships look and sound like and how to go about transforming sales calls so that customers are not merely "satisfied" but move toward full-blown loyalty - during every call.

If you want to turn your sales force into a dynamic loyalty force that makes customers highly resistant to competitor's appeals and binds them to your company in a lasting way, read how a master does it.

Marketing vice president Mike is in trouble. His special loyalty-rewards program has all the right elements, but customers aren't buying it. Except, that is, from a regional sales rep named Tony. Like all of the company's reps, Tony uses the Action Selling system. But somehow he seems to operate at a master's level, generating not just sales but fiercely loyal customers. What is Tony's secret? To save his own job, Mike desperately needs to find out.

“Masters of Loyalty will help you see what you’re really selling (it’s not what you think!). A new thinking paradigm, combined with proven behaviors, shows the way to unparalleled sales success!”
Joanne Estes, CEO – Vision Quest

“I thought I knew all about customer loyalty until I read this book!”
Al Lautenslager, Best-Selling Co-Author of ‘Guerrilla Marketing in 30 Days’

“Masters of Loyalty made me think deeply about why and how our ‘super’ sales representatives actually became super.”
Jon L. Memsic, Director of National Accounts - Holophane