Action Selling - 4 Book Set

'Action Selling' 4 Book Set

Author: Duane Sparks

 

A perfect set for any sales professional looking to improve and maximize their sales potential. Start with ‘Action Selling’ setting the foundation for getting the most out of the other books.

 

Action Selling: How to sell like a professional, even if you think you are one. A unique approach that combines ‘sales skills’ and ‘relationship skills’ in a practical, useful, non-manipulative, and high-impact procedure. An easy to follow road map that allows salespeople to sell more products or services, build stronger relationships with customers, and make more money.

 

Selling Your Price: How to escape the race to the bargain basement. A research-based, high-impact selling system that allows salespeople to differentiate any product or service on a value basis every time they have contact with customers. A story that shows salespeople once and for all that ‘It isn’t what you sell, it’s how you sell’ that solves the worsening dilemma of price competition.

 

Questions: The answer to sales. A quick and enjoyable read, in story form, that shows vividly why questioning and listening skills are the salesperson’s most valuable asset. Specific examples and a ‘Map’ of the questions that count the most and how, when and why to ask them during a sales call. Salespeople see a new and better world that opens to them using ‘The Best Questions.’

 

Masters of Loyalty: How to turn your sales force into a loyalty force. Reveals the only real reason why customers will become genuinely loyal to a supplier – and why most companies get the loyalty equation all wrong. A prescription for turning a sales force into a loyalty force that makes customers highly resistant to competitor’s appeals while binding them to your company.