Action Selling - the Book

Author: Duane Sparks
Action Selling is an easy-to-read sales book in story format that describes the Action Selling process: a proven, research-based, system that combines the Five Critical Selling Skills with relationship skills into a practical, non-manipulative, and high-impact procedure.

Veteran salesperson Matt figures he's in for a major headache when his new boss tells him he needs to learn to sell like a professional. "Oh no," he thinks. "Not another grab bag of pseudo-magic sales tricks." But when Joe begins to explain a system called Action Selling, an ordinary airline flight becomes a life-changing experience. His approach to planning, conducting, and closing a sale will never be the same.

“If you want to sell more, and achieve your fullest potential in sales, Action Selling is a must.”
Mike DeSorbo, Carquest

“We all know a Matt and a Joe, Follow their adventure, the have on of your own.”
Nic Read, Center for Professional Selling - Shanghai China

“The second time through was just as good as the first. I’ll have my sales force read Action Selling at least once a year.”
Robert C. Bowen, Chairman & CEO – Scientific Learning Corporation

“Action Selling is THE way to systemize selling as a professional process.”
Todd Carlson, VP Sales – Carlson Systems